Product Strategies

• Defining the short, medium, and long-term vision, strategy, and roadmap for the company’s Radio Frequency (RF) products.
• Identify market needs and customer pain points via research and competitive analysis.
• Understand customer needs through close contact with internal as well as external customers.
• Create new products, product lines, and evaluate new ideas for market uptake potential.
• Analyse Product Business cases (financial & strategic).
• Communication of the above strategy to all the relevant internal and external stakeholders.

Technology Research

• Research and analysis of current and emerging technologies that may impact the company’s product lines and potential strategies.
• Advise internal and external stakeholders regarding the impact of the product on the market.

Competitor Product, Market and Landscape Research

• Research competitor products (strengths & weaknesses) and product comparisons (market, technical and pricing)
• Translate the external landscape and product positioning into a strategy for the rest of the organization, internally.

Product Lifecycle Management

• Develop internal and external product plans (roadmaps)
• Collaborate with engineering and operations to design and launch new products or features.
• Translate business requirements into technical specifications and user stories.
• Defining of Manufacturer’s Suggested Retail Price (MSRP) across the sales regions.
• Monitor product performance (e.g. adoption, sales, technologies) and initiate improvements.
• Manage product upgrades, end-of-life transitions.
• Ensure compliance with regional and technology regulations.
• Manage the introduction of new products.
• Monitoring and creation of short-term and longer-term product sales/production strategies.

Marketing

• Create product marketing communications objectives.
• Create product presentations and marketing materials together with the marketing team.
• Market new and evolved products to internal and external customers.
• Provide inputs and steer the product strategy at trade shows, and online including social media and other forms of online marketing.

Product Training & Support

• Provide product overview training to internal and external sales stakeholders.
• Present Product webinars, workshops, seminars, etc.
• Provide technical advice to customers and detailed responses that will reflect the company brand.
• Provide technical inputs and responses to tenders (RFx) to present the products accordingly.

Skills & Knowledge

• Excellent written, verbal and listening skills (English)
• Strong administration skills
• Presentation skills
• Solid understanding of the relevant technologies, antennas and RF principles.

Personal Attributes

• Leadership without authority, Assertive
• Critical Thinking & Problem Solving
• Communication
• Collaboration & Teamwork
• Customer-Centric Mindset
• Adaptability & Resilience
• Stakeholder Management
• Organized, Time Management Skills & Prioritisation
• Technical acumen